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Foreword

The book you hold in your hand is unique. It demonstrates more powerfully than anything I’ve seen that there is a magician inside each of us. It explains how thinking like a magician can take you and your endeavors to new heights of success.

A political and corporate strategist who has advised winning global presidential campaigns and Fortune 100 CEOs, the former Acting Director of the CIA, and one of magic’s true legends combine their perspectives to illuminate how the power of magic can ignite your own imagination, power you through barriers, and get way ahead of any competition. Fellow magicians David Morey, John McLaughlin, and Eugene Burger take everything they’ve learned from magic and other elements of their professional lives and pack it into a set of key strategies for meeting the special challenges in today’s business world—and other realms as well. It is a magically powerful and important read.

Creating Business Magic takes the reader along a path of genuinely magical thinking. Beginning with imagination, the authors illuminate the power of perception, ways to innovate, to think out of the box, break down conceptual barriers and, finally, bring out the magician inside all of us. These are the essential ingredients of every powerful magic performance, and here the authors take you behind the scenes in magic to explain how thinking like a magician can move you into new realms of imagination, creativity, and accomplishment.

As I wrote in my own book, Tales of the Impossible, “The way I see it, there are common threads which bind together all those who aspire to being great artists, be they conjurors whose forum is the theater, or wordsmiths whose illusions are performed in the playhouse of the mind.” This book shows us those common threads—binding together and synergizing the thinking of great magicians and transcendent leaders in business, the arts, education, and government. The authors powerfully make the case that the world today needs more magic; they demonstrate how exploration of the impossible—the essence of the magician’s art—can energize, indeed revolutionize, endeavors in other fields.

I’ve long believed, have lived by, and tried to embody Albert Einstein’s wonderful conviction that “imagination is more important than knowledge.” Einstein, as always, was beyond prescient. Imagination is what has driven human progress from the invention of the wheel to the creation of the smartphone to humankind’s ongoing exploration of space.

It’s easy to think magic begins and ends on the stage, but the authors show the real secret—that the true magic occurs long before the performance begins—in the disruption of conventional thought, the experimentation, and the strategizing for success and against failure—steps that for any creative enterprise, whether in commerce or theater, ensure exceptional results.

Co-author Eugene Burger, one of magic’s greatest teachers and philosophers, had a favorite pre-show mantra: “I have something wonderful to show you tonight.” This book will help any reader bring out not only what is wonderful, but what is wondrous, too. It is a solid, sparkling argument that imagination empowers the real magician inside us all.

—David Copperfield