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New Product Development and Market Economics: The Future of Electric Trucks vs Costs and Public Policy

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In the United States, electric vehicles (EVs), account for 2% of new car sales (2021). However, that number is expected to rise to 30% or more in the next 10 years. It is commonly known that cars are evolving from the internal combustion engine (IC) to electric motors. EVs are slowly seeing greater acceptance in the marketplace. Along those same lines, large trucks are also moving in this direction, but the outlook isn’t as clear.

This shift in transportation offers opportunity, rewards, and risks for companies looking to profit from this disruptive technology. This section will focus on EV trucks as a viable market opportunity.

Product Development

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