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1 Aaker, D. (1998). Strategic Marketing Management, 5th e. John Wiley and Sons.

2 Belz, A. (2011). Product Development. McGraw-Hill.

3 Cooper, R. (2011). Winning at New Products. New York: Basic Books.

4 Grewal, D. and Levy, M. (2018). Marketing, 6th e. New York, NY: McGraw-Hill Education.

5 Hubspot Blog post. https://blog.hubspot.com/marketing/product-life-cycle. (viewed 10 August 2021).

6 Norman, D. (2013). The Design of Everyday Things. New York: Basic Books.

7 Patel, N. https://neilpatel.com/blog/product-life-cycle (viewed 15 August 2021).

8 Patterson, G. (2012). Million Dollar Blind Spots. Issaquah, WA: AudioInk Publishing.