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1 The project leader has an important role. While all of the below are important, which is the most important and why:CommunicationsIntegrity and trustConflict resolution

2 Some companies believe that a Product Development Manager must have strong technical skills. Is this true? Why or why not?

3 What value does the Marketing Group bring to the product development effort?

4 If the cost of each new product is $40, and our company expects margins of 25%, should we price our product at $50? Why or why not?

5 One of the costs that may be in our product’s development is legal costs. What kind of legal activities would be incurred?

6 Why is it important to know the break-even point?

7 What are methods to anticipate customer demand and pricing?

8 Projects should always exist to support the corporation’s strategy. Why?

9 Once products have reached the decline stage in the product lifecycle, they become a commodity. Is this true? What is a commodity?

10 All costs in a product’s development should be recovered in the first year of a product’s sale in the marketplace. Is this a good strategy? Why or why not?