The Runaway Species

The Runaway Species
Автор книги: id книги: 1578261     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 1464,15 руб.     (14,11$) Читать книгу Купить и скачать книгу Купить бумажную книгу Электронная книга Жанр: Учебная литература Правообладатель и/или издательство: Ingram Дата добавления в каталог КнигаЛит: ISBN: 9781936787678 Скачать фрагмент в формате   fb2   fb2.zip Возрастное ограничение: 0+ Оглавление Отрывок из книги

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“The authors look at art and science together to examine how innovations—from Picasso’s initially offensive paintings to Steve Jobs’s startling iPhone—build on what already exists and rely on three brain operations: bending, breaking and blending. This manifesto . . . shows how both disciplines foster creativity.” — The Wall Street Journal “ The Runaway Species approach[es] creativity scientifically but sensitively, feeling its roots without pulling them out.” — The Economist The Runaway Species is a deep dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to innovate. David Eagleman and Anthony Brandt seek to answer the question: what lies at the heart of humanity’s ability—and drive—to create? Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? Eagleman and Brandt examine hundreds of examples of human creativity through dramatic storytelling and stunning images in this beautiful, full-color volume. By drawing out what creative acts have in common and viewing them through the lens of cutting-edge neuroscience, they uncover the essential elements of this critical human ability, and encourage a more creative future for all of us.

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David Eagleman. The Runaway Species

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To our parents, who brought us into a life of creativity

Nat & YannaCirel & Arthur

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Brains seek a balance between exploiting previously-learned knowledge and exploring new possibilities. This is always a tricky trade-off.4 Say you’re deciding which restaurant to go to for lunch. Do you stick with your traditional favorite or try something new? If you go for your familiar haunt, you’re exploiting knowledge you’ve gained from past experience. If you jump into the culinary abyss, you’re exploring untried options.

Across the animal kingdom, creatures set their trade-off point somewhere in the middle. If you learn through experience that the red rocks have grubs under them while the blue rocks do not, you need to exploit that knowledge. But one day you may find that grubs aren’t there, whether because of drought, fires or other foraging animals. The rules of the world rarely hold constant, and this is why animals need to take what they’ve learned (the red rocks yield grubs) and balance that against attempting new discoveries (I wonder what’s under these blue rocks?). And this is why an animal will spend most of its time looking under the red rocks, but not all of it. It’ll spend some time looking under the blue rocks, even if it has looked there several times in the past, unsuccessfully. It’ll continue to explore. It’ll also spend some time looking under the yellow rocks and in tree trunks and in the river, because one never knows where the next meal is going to come from. Across the animal kingdom, hard-won knowledge is counterbalanced with new pursuits.

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