Читать книгу The YouTube Formula - Derral Eves - Страница 28

As you should expect, the algorithm also looks at the video's title and description to supplement what it has already learned from the thumbnail, frame by frame, and the language. But it only tracks this as long as it needs to before it will use viewer data that comes in. The AI “knows” that people can be deceptive with metadata, but they can't lie about what's actually in the content. Don't slap a title and description on your video haphazardly just to get it finished and uploaded. The verbiage matters, so choose your words wisely. Most creators don't leverage the video description to its fullest potential. It's another data point the AI looks at to help with search ranking and discovery.