Читать книгу The YouTube Formula - Derral Eves - Страница 35

Another straightforward feature is the Search. Users type in a keyword or phrase as a query to find what they want to watch. The Search feature displays videos related to that query. The algorithm narrows down the results based on the metadata and the video generated by the creator, and it also looks closely at past data from people searching similar queries, and how they responded to those videos. A lot of people think they just need to do SEO to make their video go to the top, but there is a “freshness” feature that will pull new videos into these results. Take a look at what's trending and create content with the right connecting metadata. Know especially what's trending in your niche. If your video performs well, the algorithm keeps it in the Search results, but if it doesn't, it drops it.