Читать книгу The YouTube Formula - Derral Eves - Страница 33

I like to call this the geo‐specific water cooler. A common misconception is that “trending” is synonymous with “popular,” but it's not. Trending topics are broad topics that people are talking about right now all across the Internet. It is what's currently happening in the news, on social media, websites, blogs, and elsewhere. By “geo‐specific” I mean that even the Internet has geographical regions, both in location and in authority. Websites with more authority than others will have topics that trend better because YouTube knows more eyes will be on them, so it pulls those topics into their own Trending section. They realize it's what people are seeing elsewhere so they're more likely to click on that topic when they are on YouTube as well. By location, groups that live in the same area often are interested in the same things. For example, something that would trend well in LA likely would fall flat in the Midwest.