Читать книгу The YouTube Formula - Derral Eves - Страница 32

Another place besides the Homepage creators should be focusing on is Suggested feed, including the “Up Next” video. These are the suggestions below (on mobile) or to the right (on desktop) of the video that is being watched. This is a powerful place to be! Viewers stick around when this feature is working really well, and sticky viewers are YouTube's goal. So if you can use the triggers to get your video in the Suggested feed, you're exactly where you need to be.

What are the triggers? First, make sure you have created a strong relationship among the data in your own content. This means that if the metadata connects among your videos, the algorithm plugs your videos into the Up Next feed, and your video's likelihood of being watched skyrockets. Metadata includes title, keywords, description, and the content itself. We talk in depth about metadata in Part III of the book. The viewers' behaviors trigger which videos get put in the Suggested feed as well, so when your content keeps viewers watching instead of bouncing, your content is more likely to be recommended here.

Other things the AI looks for in this feature include the “rabbit hole” type and the “watch something else” type. Rabbit hole explains itself pretty well. It's the type of videos that are similar in one way or another that keeps the viewer following a specific path. These include:

 Videos from the same channel

 Videos and channels that are similar to the one playing

 Videos that other people watched after watching the current video

The watch something else type (also self‐explanatory) exists because viewers eventually tire of watching videos with similarities, and they need something entirely different if they are going to stick around. This isn't a random selection; it's still a personalized recommendation based on their past behavior. This recommendation comes when the AI has a stored history of what that viewer has watched over time.