Читать книгу The User's Journey - Donna Lichaw - Страница 15

After the problem surfaces in the inciting incident, the protagonist of the story goes on a journey to right that wrong. We spend the rest of the story not just seeing how it all pans out, but also feeling how it pans out. A good story escalates during the rising action, creating new tensions and conflicts that help move the story forward. As the story builds, the audience’s anticipation and excitement builds simultaneously.

During the rising action of any good story, there is also plenty of conflict to keep the audience engaged. Without conflict, endings come too easily, and the audience is unconvinced or bored or both.

In this sense, humans are easy—because to keep them engaged, you save the best for last.

In Back to the Future, Marty sets out to find 1955 Doc. They try to get Marty home. But they can’t solve the problem, or the movie would end. So things get weird. Marty meets the younger version of his mom. His mom has a crush on him (see Figure 2.6). Marty meets his dad’s nemesis, Biff. Biff becomes Marty’s nemesis. Things get tense. And more tense. And as a result, more engaging. We become more and more invested in how Marty will get back to the future, scene by scene.

FIGURE 2.6 In this scene, Marty starts to realize that his mom is taking an interest in him and his Calvin Kleins.