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The User’s Journey

Storymapping Products That People Love

By Donna Lichaw

Rosenfeld Media, LLC

457 Third Street, #4R

Brooklyn, New York

11215 USA

On the Web: www.rosenfeldmedia.com

Please send errors to: errata@rosenfeldmedia.com

Publisher: Louis Rosenfeld

Managing Editor: Marta Justak

Illustrations: Eva-Lotta Lamm

Interior Layout Tech: Danielle Foster

Cover Design: The Heads of State

Indexer: Sharon Shock

Proofreader: Sue Boshers

© 2016 Rosenfeld Media, LLC

All Rights Reserved

ISBN: 1-933820-31-4

ISBN-13: 978-1-933820-31-6

LCCN: 2015956989

Printed and bound in the United States of America