Читать книгу Driving Eureka! - Doug Hall - Страница 23

Innovation Engineering will help you increase innovation speed and decrease risk. However, that’s NOT the most important benefit of Innovation Engineering. According to Sheldon Scott, CEO of the Whitney Blake Company, the most important benefit is to “Make Work Fun Again!”—a close variation to Dr. Deming’s promise at the start of seminars, stated earlier: “Why are we here? We are here to come alive, to have fun, to have joy in work.”

By “fun” we don’t mean frivolous play. We’re talking about the joy that comes from doing something that makes a difference in the world. Said another way: In the irreverent manner of members of the Innovation Engineering movement on and off campus . . .

The fundamental aim of Innovation Engineering is to enable people to do COOL SH*T THAT MATTERS.

The simple fact is—when you spend your time and energy on projects, products, or services that matter to YOU, your ORGANIZATION, and to CUSTOMERS, then you experience a chain reaction of Pride of Work, increased sales, and profitability.

Pride of Work was a very important concept for Dr. Deming. He was once asked how he would summarize his overall message in a few words.

I’m not sure, but it would have something to do with variation. Later he added, I said earlier that my message had to do with variation. I’ve given it some more thought, and I would say it has to do with Pride of Work.

—Dr. W. Edwards Deming