Читать книгу Driving Eureka! - Doug Hall - Страница 42

We want sales and profits to GROW FOREVER. To do this, we need to innovate to meet changes in the market, with customers and competition. However, innovation requires CHANGE and entering the UNKNOWN. We HATE CHANGE and the UNKNOWN. We avoid it until we MUST DO IT. However, when we MUST do it—it might be too late. I wish there was a way to make innovation projects as reliable as cost-saving projects.

—Patricio Morales

Monterrey, Mexico