Читать книгу Business Decision Making - Dr. Eduardo A. Morato Jr. - Страница 3

TOPICS COVERED

What is a good Business Case?

Proponents of a Business Case and Skills Required

•Exploiting Opportunities

•Solving Problems

•Strategizing and Operationalizing

A Business Case is a management proposal to enter into a product, project or program opportunity or to solve existing and/or potential problems that would lead to the attainment of business objectives. The opportunity or problem presented may be of a strategic intent or one that is merely tactical or operational in nature.

A Business Case is a planned course of action that needs to be decided and implemented by managers in a methodical and systematic way in order to assure the best possible outcome(s). Usually, but not always, a Business Case will affect more than one functional unit of the organization, thus requiring a cross-functional perspective and approach in the case analysis and synthesis. A Business Case will normally require substantial investments in terms of people, money and physical resources. This demands a good cost-benefit and a thorough risk-return analysis.

A Business Case will, invariably, need considerable buy-in from other managers in the organization (if not from the top management or the board of directors). This would entail a more participative and consultative decision-making process. A Business Case will, most probably, tap the expertise of several people. This would imply a team approach or, at the very least, ready and easy access to these experts. Their opinions may make or break the case.