Читать книгу Business Decision Making - Dr. Eduardo A. Morato Jr. - Страница 5

Business Cases come in several generic forms. The first generic form entails exploiting opportunities in the marketplace. The second form involves solving existing or potential problems that hinder an organization’s ability to achieve its expected performance outcomes. (Problems are, thus, significant deviations from performance expectations.) The third form is to choose the best means, among several alternatives, to attain an objective or desired end result. The choice may be of a strategic or an operational nature.

The third form differs from the first in the sense that the first form focuses on one or more concrete opportunities that are being presented while the third form is still in search of potential opportunities that could be converted to strategies and operational programs.