Читать книгу Business Decision Making - Dr. Eduardo A. Morato Jr. - Страница 4
A good Business Case:
Оглавление1.Clarifies the goal or objective to be achieved. What impact does the attainment of the goal have on the organization? Is it a priority objective?
2.Examines the situation at hand using critical thinking
a.What are the relevant areas for consideration? (What is relevant?)
b.What are the important or critical factors that would significantly influence the attainment of the objective? (What is important?)
c.Determine the magnitude and direction of the trends, patterns, movements and future scenario of the relevant and important factors? (Where are the magnitudes headed?)
d.What issues, obstacles or hurdles must be addressed first before others in attaining the objective? (What is urgent?)
e.What is the business capable or not capable of doing now and in the future? (What is doable?)
3.Designs a decision framework using systemic thinking to aid in decision making. (What is the best framework to use?)
4.Defines the criteria to be used in evaluating the many alternative ways to reach the objective. (What are the measures of success?)
5.Generates the most appealing alternatives using creative processes to reach the objective(s) set. (What are the best alternatives?)
6.Evaluates the alternatives in a logical, structured way by using the criteria established, by applying the most sound, reliable and valid methodology, and by presenting credible evidentiary proof. (What is the proper evaluation methodology?)
7.Recommends or makes a decision based on both qualitative and quantitative analysis and synthesis. (What is the recommended decision and why exactly?)
8.Prepares for uncertainties and potential problems, and provides responsive contingencies. (What preventive or contingency measures should be taken?)
9.Clarifies how the decision would be implemented. (How to implement properly?)