Читать книгу Lost Muscle Car Dealerships - Duncan Scott Brown - Страница 22

Dana Chevrolet Inc. and Dana Chevrolet Hi-Performance Center were reflective of the personalities of the two owners and also the sole domain of each. Paul Dombroski watched over the regular showroom at 8730 Long Beach, selling normal cars to normal people. The regular Dana showroom took in the trade-ins and made “bread and butter” sales under Paul’s direction.

Enoch Chevrolet was located at 8730 Long Beach Blvd at Laurel Place in South Gate, California. This mid-1960s photo of the dealership shows Enoch just prior to Dana Chevrolet’s takeover of the location. The building structure was retained when this became the “bread and butter” location of Dana in 1966. (Photo Courtesy Dave Fillion Collection)

Peyton Cramer rebuilt and branded the 9735 Long Beach location as a no-compromises, high-performance palace. Mundane matters such as financing or regular transportation sales were shunted off to Paul’s location. Peyton ensured nothing ordinary ever set tire within the confines of Dana’s performance outlet. Corvettes and other hot cars were sold and serviced alongside seemingly relentless full-scale race car preparation.

Paul Dombroski ran the regular dealership outlet of Dana Chevrolet, providing the respectable front that obtained financing for the franchise. Paul developed the former Enoch Chevrolet dealership to become a customer-oriented building.

Peyton seized on performance as a conduit to visibility and sales. He generated all the excitement and media attention at the Dana operations. The mismatched pair of Peyton and Paul co-owned Dana from 1966 to 1968. Paul became sole owner from 1968 until 1971.