Читать книгу Lost Muscle Car Dealerships - Duncan Scott Brown - Страница 27

From the very start, the Dana Hi-Performance Center was never an ordinary dealership. Dana employed famous racer Dick Guldstrand as chief engineer. Aside from setting up the race cars, Dick’s presence on the Dana premises served as a promotional tool all on its own. Dick drew in curious crowds eager to watch the famous racer prep race cars. Of course, the street cars prepped for customers also benefitted from Dick’s race-proven experience.

This early Dana advertisement relies heavily on the Hi-Performance Center’s offerings to define its market. A Corvette picture catches reader’s attention, but the Dana 427 Camaro prominently promoted in the ad is not pictured, possibly because it was still being sorted out at this point. (Photo Courtesy Dave Fillion Collection)