Читать книгу Instagram For Business For Dummies - Eric Butow - Страница 44

The community manager is in charge of engagement. This person should be regularly following other accounts, and liking and commenting on posts from other Instagrammers. A community manager should be actively listening to your audience and those in your online community so he or she can anticipate problems or take advantage of opportunities to promote the brand. The community manager is the PR arm of your Instagram account.