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Eric Butow
Instagram For Business For Dummies
Читать книгу Instagram For Business For Dummies - Eric Butow - Страница 1
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Instagram® For Business For Dummies® To view this book's Cheat Sheet, simply go to
www.dummies.com
and search for “Instagram For Business For Dummies Cheat Sheet” in the Search box. Table of Contents
List of Illustrations
Guide
Pages
Страница 7
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Installing Instagram
Moving Instagram to the Launch Pad
Installing on a Computer
Installing on a Windows PC (sort of)
Installing on a Mac (sort of)
Installing on Instagram’s Native Platform
Installing on an iPhone
Installing on an iPad
Instagram Has Android Covered, Too
No App? No Problem: Instagram Is on the Web
Starting to Gram Instantly
Starting Instagram on a computer
Starting Instagram on a mobile device
Страница 23
Setting Up Your Profile
Professional Profile Practices
Choosing a name and username for your business
Choosing the best username
Choosing the best name
Choosing a profile photo that attracts customers
Writing a Bio That Draws in Followers
Deciding what information to include
Formatting your bio
Using a call to action to drive website traffic
Choosing a website link that encourages clicks
Taking Advantage of a Business Profile Upgrade
Connecting to a Facebook page
Navigating your business profile
Страница 38
Hitting Your Target Audience
Organizing Your Marketing Goals and Roles
Assembling your Instagram team
Social media manager
Content creator
Community manager
Campaign manager
Analytics manager
Determining your brand voice
Envisioning your look
Gathering Post Ideas
Researching your competition
Determining post content
Creating a content calendar
Evaluating third-party scheduling and analytics platforms
Страница 54
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