Читать книгу Instagram For Business For Dummies - Eric Butow - Страница 40

Before you dive deeply into how to take the perfect Insta-awesome photo, you should establish your business goals for the account. Instagram is a wonderful platform, but it's best to know your business reasons for joining before you start posting.

Here are some of the top reasons why businesses join Instagram:

 Brand awareness: Make your brand recognized by potential customers.

 Engagement: Meet and interact with your potential customers.

 Increase web traffic: Drive traffic to your website or blog.

 Content distribution: Disseminate useful information about your product.

 Lead generation: Collect data for list building and sales prospecting.

 Community building: Gather a community of people who love and engage with your brand.

 Customer support: Answer questions, field complaints, and accept compliments.