Читать книгу Instagram For Business For Dummies - Eric Butow - Страница 33

The last line of your bio should be a call to action (CTA) that directs visitors to click the URL listed below it. (We cover this URL setup in the next section.) The call to action should be clear, actionable, and specific to the action you're asking visitors to do.

Do not simply write Visit our website or Click below. Instead, use something like Get your free ebook here or Shop our new styles now. Include a down-arrow emoji at the end of the CTA that points to where the URL will appear in the bio (refer to the example in Figure 2-4).

As with the rest of your bio, the CTA can be edited as often as you like. Experiment with different wording to determine which drives the best number of clicks to your website.

FIGURE 2-6: Add your bio in the Edit Profile screen.