Читать книгу Instagram For Business For Dummies - Eric Butow - Страница 35

In late 2016, Instagram introduced business profiles to Instagram. Before this feature rolled out, all profiles on Instagram looked identical. Now brands have the capability to stand out from regular accounts and can benefit from a variety of features available only to business profiles.

By upgrading to a business profile on Instagram, you get features such as the following:

 Easy-to-access connection buttons that make it easy for your customers to email you, call you, or get directions to your location

 An industry listing that informs visitors as to what you do as a business

 In-app analytics to best monitor what is and isn’t working in your content strategy

 The ability to boost posts from your Instagram profile and run ads on Instagram

 The ability to manage your Instagram comments and engagement through your Facebook page

The Contact button feature means people can call or email you, providing you with additional ways to connect directly with your customers and close more sales!

To upgrade to a business profile on Instagram, you must have a Facebook business page to which you can connect. Instagram advertising is managed through the Facebook Business Manager, and even if you don’t plan to run ads, Instagram requires you to connect to a Facebook business page.

You can connect only one Facebook page to one Instagram profile. If you manage multiple Instagram accounts and want to upgrade them all, they must each connect to a separate Facebook page.

Now that you've set up your Instagram account, as outlined in this chapter, you can easily upgrade your account to a business profile, following a few steps outlined next.