Читать книгу Instagram For Business For Dummies - Eric Butow - Страница 28

Your Instagram name is visible only when someone visits your profile directly. The name appears in bold below the profile photo (refer to Figure 2-2).

Your profile will perform better in searches and look more professional if the name and username are different. Having a name that's different from your username provides double the opportunity for keywords and searchable criteria in the Instagram app. Power users on Instagram take the time to craft good username and name components.

Unlike your username, which is one word, your name should be in proper sentence structure with capital letters and spacing. Your name (like your username) is limited to 30 characters, including spaces.

You can use your actual name or business name as your name on Instagram. Or you may choose to use an abbreviation or a commonly recognized description of your business. For example, if your business is a pizza restaurant called Farm Fresh Pizza, your username might be farm.fresh.pizza and your name might be Best Pizzeria in Boston.

You can be found in more searches on Instagram if you include a keyword or phrase in your name or username or both. If you didn't put a defining keyword in your username, you should include one in your name field, in addition to your actual name. For example, in Figure 2-2, the keywords Gift Shop were added to the name field.

The name on your profile is not tied to your URL or other defining aspects of Instagram, so you can change it at any time. Consider adding or changing keywords, as necessary, to appeal to your target audience on Instagram.

If you want to change your name, do the following:

1 Go to your Instagram profile, and tap or click Edit Profile.

2 In the Name field, type the new name.

3 Save your changes.To do so, tap the check mark, Done, Save, or Submit button (depending on the device you're using).