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You must select a username when you set up a new Instagram account. Your Instagram username is how you are recognized on Instagram. All activity, from the content you post to how you engage with others, is associated with your username. The username is at the top of the profile, as shown in Figure 2-2.

Your username is the component of your Instagram URL that defines your account. It's delineated with the @ symbol when referring to you as a user. The URL for your Instagram account is

http://instagram.com/yourusername

When you interact on Instagram, the username appears as

yourusername

An Instagram username is limited to 30 characters and must contain only letters, numbers, periods, and underscores. You can't include symbols or other punctuation marks as a part of your username.

Choose a username that represents your brand, is recognizable, and, if possible, distinguishes what you do. Your username might be simply your business name or an adapted version of your business name, such as @louboutinworld, instead of Christian Louboutin. Or you might also include a word or two that describes your business industry or niche to further define who you are, such as @yorkelee_prints.

Choosing a username that is different than your business name may confuse Instagram users as to whether or not your account is the official account for your business. It's best to keep variations as minimal as possible to avoid confusion.

During the registration portion of your Instagram account, you're prompted to select your username. If the username you selected is available, a check mark will appear. If someone is using that username, an X will appear in the username field. Keep selecting alternatives until you find an available username.

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FIGURE 2-2: The username of your account is listed at the top of your profile.

Usernames are provided on a first-come basis. If you’re signing up for a new Instagram account using the web version, Instagram will populate an available username for you. Delete this username and type one that represents your brand. If the username you want to use is unavailable, you can use alternative options by adding periods or underscores to the username, using abbreviations, or adding another word.

There is little you can do to have an existing username transferred to your account if it's in use or was previously used by another account. If another account is using your registered trademark as its username, visit https://help.instagram.com/101826856646059 for information on how to file a claim of trademark violation.

It's good practice to read your username objectively before finalizing it. When you combine more than one word, without spacing, into a single username, the arrangement of the letters may read differently or inappropriately to others. For example, @yourusername might be read as “You Ruse R Name” instead of “Your Username.” When this is the case, consider adding periods or underscores to separate the words within the username as follows: @your.username or @your_username.

After you select a username, all content linking to your profile is associated with the username's URL. If you want to change the username at some point, your URL would change and you would need to update all backlinks and links to that profile accordingly. This is why it's best to choose the right username when setting up your profile.

If you do want to change your username, follow these easy steps:

1 Go to your profile on Instagram on either your mobile device or your computer.

2 Tap or click Edit Profile.

3 In the Username field, type the new username.

4 Save your changes.To do so, tap the check mark, Done, Save, or Submit button (depending on the device you're using).