Читать книгу Instagram For Business For Dummies - Eric Butow - Страница 25

Your Instagram profile is both your first impression to potential customers and new visitors as well as your consistent branded message to your existing audience. Your profile should be recognizable to your audience and showcase the value you provide as a business. See Figure 2-1.

Instagram profiles are comprised of the following six components: username, profile photo, name, bio, website URL, and business address (optional). In addition, profiles that have upgraded to a business account, such as the account in Figure 2-1, have connection buttons. We talk more about all these elements in the coming sections.

FIGURE 2-1: An Instagram profile consists of these standard components.

Your profile should be consistent with the branding and messaging you use on other online marketing platforms but also align with the styling and formatting that appeals to Instagram users. Note too that you need to design your profile according to Instagram's formatting and character restrictions. These limits and restrictions are discussed in more detail later in this chapter.