Читать книгу Instagram For Business For Dummies - Eric Butow - Страница 26

Your name and username are two of the most important components of your Instagram profile because they are the only two parts of your profile that are searchable. When users type a keyword or name in the Search field on Instagram, the app looks at only the username and name fields of accounts to determine if an account is relevant to that search query.

The username is the string of characters at the top of a profile. The name is the bold text below the profile photo. If you want your business to be found by a keyword or phrase, be sure to include it in either the name or username for your account.