Читать книгу Instagram For Business For Dummies - Eric Butow - Страница 29

The profile photo on your account, as well as your username, is associated with all your activity. When you post anything to Instagram or engage with other users in any way, your profile photo is visible.

Your profile photo should represent your brand and be recognizable to others. If your company is actively using other social media platforms, its Instagram profile photo should be the same as the one used on other platforms. In this way, you create cohesion across your online media and assure your customers that they found the correct account when searching for you.

Profile photos on Instagram are cropped to a circle, so your photo should fit properly within that crop. Don't use a logo or an image that loses valuable content when cropped to a circle.

The profile photo on your profile page appears larger than anywhere else on Instagram. When interacting with others, the profile photo is a thumbnail (small) version. Choose an image that isn't too busy, overwhelming, or cluttered with text, because the image will become difficult to decipher as a thumbnail.

The best profile photos are high resolution so that they have a clear object of focus, contain a simple background, and don't pixelate. (In a pixelated photo, a low-resolution image is enlarged too much and the individual square pixels become obvious, making the image blurry.)