Читать книгу Instagram For Business For Dummies - Eric Butow - Страница 4

1 Chapter 1FIGURE 1-1: Get the iPhone Instagram app by clicking Get at the top right.FIGURE 1-2: Click Get in the upper-right area of the Microsoft Store window.FIGURE 1-3: Display the Develop menu in the Safari menu bar by selecting the ch...FIGURE 1-4: To upload a photo, click the plus icon.FIGURE 1-5: The Instagram app in the iPhone App Store.FIGURE 1-6: Yes, tap iPhone Only when you’re installing Instagram on your iPad.FIGURE 1-7: The Instagram app is in the upper-left corner.FIGURE 1-8: Tap the Instagram icon to read more about the app.FIGURE 1-9: The Search box is at the top of the page.FIGURE 1-10: You can view comments from other users to the right of the photo(s...FIGURE 1-11: The Instagram app is in the I section of the apps list.FIGURE 1-12: The Instagram icon appears in the second row of icons on this iPho...

2 Chapter 2FIGURE 2-1: An Instagram profile consists of these standard components.FIGURE 2-2: The username of your account is listed at the top of your profile. FIGURE 2-3: Effective Instagram bios immediately convey value to the visitor. FIGURE 2-4: The Instagram bio for @owenvideo is designed to appeal to people in...FIGURE 2-5: A hashtag in your Instagram bio can be helpful for branding. FIGURE 2-6: Add your bio in the Edit Profile screen.FIGURE 2-7: The Edit Profile screen has an option for upgrading to a business p...FIGURE 2-8: Edit the contact information for your profile.FIGURE 2-9: Business profiles provide features not available to a regular Insta...FIGURE 2-10: Instagram users view your business profile with these added featur...

3 Chapter 3FIGURE 3-1: These logo types illustrate an easily associated product or service...FIGURE 3-2: Instagram business accounts often showcase one image style, such as...FIGURE 3-3: Instagram business accounts often stick to a color scheme (left), o...FIGURE 3-4: Type a business name in the Search field, and look for its Instagra...FIGURE 3-5: A business profile can display buttons for Contact or Email, and ot...FIGURE 3-6: A simple content calendar set up in Excel.FIGURE 3-7: This content calendar shows a one-month plan for an outdoor equipme...FIGURE 3-8: Many platforms, such as Hootsuite, offer a dashboard so you can see...

4 Chapter 4FIGURE 4-1: Now you can take your photo.FIGURE 4-2: The Filter screen.FIGURE 4-3: Swipe up and down in the Manage Filters screen to view the entire l...FIGURE 4-4: The tool name appears above each tool icon.FIGURE 4-5: Use the slider bar in the Adjust screen to change the photo's persp...FIGURE 4-6: Tap the color dot to select a color for your photo shadow.FIGURE 4-7: Add details to your photo here.FIGURE 4-8: The photo appears in your new post.FIGURE 4-9: The thumbnail of the selected photo appears dimmed.FIGURE 4-10: The select multiple icon in the viewer is blue and the other viewe...FIGURE 4-11: The most recently selected photo appears in the viewer.FIGURE 4-12: The filter name appears above the filter thumbnail image.

5 Chapter 5FIGURE 5-1: If you want to record silent videos, tap Don’t Allow.FIGURE 5-2: Tap Cancel if you decide you don’t want to record a video.FIGURE 5-3: The black recording bar appears directly below the viewer.FIGURE 5-4: Begin playing the video by tapping the play icon.FIGURE 5-5: Frames that aren’t selected appear dimmed.FIGURE 5-6: Your video frame appears as a thumbnail in the upper-left corner.FIGURE 5-7: The video plays on the home screen.FIGURE 5-8: The selected video thumbnail image is dimmed, indicating that it’s ...FIGURE 5-9: The first video plays automatically in the Filter screen.

6 Chapter 6FIGURE 6-1: Instagram displays all Facebook friends who are available to follow...FIGURE 6-2: Instagram can pull contacts from your phone’s saved contacts for yo...FIGURE 6-3: The Explore page displays reels, stories, videos, and posts you mig...FIGURE 6-4: Search by Top, Accounts, Tags, and Places.FIGURE 6-5: After you follow an account, Instagram presents similar accounts yo...FIGURE 6-6: You can see a competitor's followers by tapping its number of follo...FIGURE 6-7: Sometimes brands re-post user-generated content like this one by @m...FIGURE 6-8: Followers you haven't followed back have a blue Follow link to the ...FIGURE 6-9: Search hashtags to see Instagram’s suggestions of other more specif...

7 Chapter 7FIGURE 7-1: The Post menu on an iPhone or iPad (left) and the Share menu on an ...FIGURE 7-2: You can embed your photo or video here.FIGURE 7-3: Your caption appears at the top of the Comments.FIGURE 7-4: The comment options push the comment to the left.FIGURE 7-5: The number of selected comments appears in the blue bar.FIGURE 7-6: Use this menu to block someone from commenting.

8 Chapter 8FIGURE 8-1: The Instagram Direct icon is located at the top right of your home ...FIGURE 8-2: Create a message by tapping the pencil in the upper right.FIGURE 8-3: Select the message recipients.FIGURE 8-4: Type a message in the Message box at the bottom of the page.FIGURE 8-5: Tap Camera at the bottom of the main Direct page.FIGURE 8-6: Tap or hold down the white button to take a photo or video, respect...FIGURE 8-7: Add text to your photo by tapping the Aa.FIGURE 8-8: Send a message to your close friends by tapping the Close Friends i...FIGURE 8-9: Choose photos or videos from your camera roll.FIGURE 8-10: Choose how you would like your message to be viewed.FIGURE 8-11: On an iPhone, reveal the GIF button by tapping the black + button ...FIGURE 8-12: Select from the suggested GIFs or can search for other GIFs.FIGURE 8-13: Press and hold the microphone icon while recording your voice mess...FIGURE 8-14: Enter the name of the group to save it for future messages.FIGURE 8-15: Live Chat contacts can choose whether to answer or dismiss the cal...FIGURE 8-16: The number in the red circle tells you the number of new direct me...FIGURE 8-17: Deleting a message on an iPhone.FIGURE 8-18: Your message requests.

9 Chapter 9FIGURE 9-1: Hashtags can go in the caption (left) or below the caption in the c...FIGURE 9-2: The Top Posts area displays the most popular posts using a particul...FIGURE 9-3: Store hashtags in a notes app (left), an email message (middle), or...FIGURE 9-4: Iconosquare offers several ways to track hashtag analytics. FIGURE 9-5: Sprout Social can display your most used and most engaged hashtags....FIGURE 9-6: Tailwind offers several in-depth hashtag analytics, but only at the...FIGURE 9-7: Track your competitors’ hashtags in a simple spreadsheet to generat...FIGURE 9-8: RiteTag suggests hashtags for you based on the hashtag you entered.FIGURE 9-9: Searching for a popular hashtag can reveal influencers who may have...FIGURE 9-10: @jenns_trends tells followers that they can enter her contest by u...FIGURE 9-11: Search results for the hashtag #learnfromjenn.

10 Chapter 10FIGURE 10-1: This photo ad has a Learn More call-to-action link that links to t...FIGURE 10-2: This video ad has a Sign Up call-to-action link that links to the ...FIGURE 10-3: The 1/5 in the top-right corner of the image and the five dots bel...FIGURE 10-4: Instagram Stories ads have a call to action at the bottom of the s...FIGURE 10-5: The meter displays the ad's estimated daily reach based on the dem...FIGURE 10-6: Using people in your ad helps to forge a connection with your audi...FIGURE 10-7: A pop of bright color will get your ad noticed.FIGURE 10-8: The smile of this doctor conveys warmth and trust.FIGURE 10-9: Photos with bad lighting should never be used as an ad.FIGURE 10-10: Blurry or grainy photos are almost impossible to fix. Never use t...

11 Chapter 11FIGURE 11-1: Tap the blue Promote button to start the ad process.FIGURE 11-2: Choose the destination for your ad, and then follow the prompts to...FIGURE 11-3: The main Ads Manager page.FIGURE 11-4: You can create a new campaign or use an existing one.FIGURE 11-5: Enter a new campaign name.FIGURE 11-6: Enter a new ad set name if it hasn't been pre-populated for you.FIGURE 11-7: Choose how much you want to spend and the schedule for the ad set.FIGURE 11-8: Use the Search Locations field to type the location(s) you want to...FIGURE 11-9: Choose other demographics, such as age and gender.FIGURE 11-10: Deselect all options except Instagram if you want to run an Insta...FIGURE 11-11: Select the account on which you want to run the ad.FIGURE 11-12: Deselect every option except Instagram in the Platform section.FIGURE 11-13: Deselect every option except Instagram Stories in the second Plac...FIGURE 11-14: You can split-test your ad in two ways.FIGURE 11-15: Facebook will create two campaigns to test.FIGURE 11-16: Set the total lifetime budget and test schedule.FIGURE 11-17: The Promotions area of Instagram shows only active campaigns in t...FIGURE 11-18: The Promotions page (left) shows information about your promotion...FIGURE 11-19: Click View Charts under your campaign name to see more campaign r...

12 Chapter 12FIGURE 12-1: Include your contest rules and terms of entry directly in the post...FIGURE 12-2: Detailed contest rules may be referenced as a link to a website or...FIGURE 12-3: A contest may include multiple criteria to submit a complete entry...FIGURE 12-4: Contest hashtags for different brands demonstrate the unique quali...FIGURE 12-5: Your images should match the theme of your contest.

13 Chapter 13FIGURE 13-1: Access Linked Accounts from the Account page (left), and then use ...FIGURE 13-2: Share your Instagram post to other platforms by tapping the approp...FIGURE 13-3: Add links to your social media profile on your website.FIGURE 13-4: Social media share buttons for a variety of networks are available...FIGURE 13-5: This website has its Instagram feed embedded on one of its web pag...FIGURE 13-6: The bottom of this flyer shows several ways to contact the busines...FIGURE 13-7: Custom graphics with text overlays can be helpful when announcing ...FIGURE 13-8: Posting photos highlighting a certain feature of an event can get ...FIGURE 13-9: Include signs with your event hashtag to encourage people to post ...FIGURE 13-10: Custom graphics with text overlays can call attention to your pro...FIGURE 13-11: Instagram Stories are the perfect place to post 24-hour specials ...FIGURE 13-12: The Instagram Insights button is below your bio on your profile p...FIGURE 13-13: The Insights page displays results from the past week for your In...FIGURE 13-14: This Excel spreadsheet shows key metrics that are being tracked.FIGURE 13-15: Iconosquare offers more options than Instagram Insights for data ...FIGURE 13-16: The Sprout Social dashboard offers easy-to-understand reporting f...

14 Chapter 14FIGURE 14-1: View stories by tapping a profile picture at the top of your newsf...FIGURE 14-2: Tap or hold down on the white circle to take a photo or video, res...FIGURE 14-3: Send your story as a disappearing message to an individual user or...FIGURE 14-4: Swipe up from the bottom of the Instagram stories screen to see ph...FIGURE 14-5: Tap the Aa icon to create a text-only post.FIGURE 14-6: You can save your story before you post it.FIGURE 14-7: You can save your story after you've posted it as well.FIGURE 14-8: Send a direct message to individuals.FIGURE 14-9: You can also send a direct message to a group.FIGURE 14-10: @martinholsinger talks to his target audience of residential cont...FIGURE 14-11: @egglestondesigns uses before-and-after shots to show her home st...FIGURE 14-12: @glwheeler76 showcases her jewelry in a fun series with a call to...FIGURE 14-13: @isocialfanz shows his followers the equipment he uses to record ...FIGURE 14-14: @coreycwalker shows her followers her conference travel to Cape C...FIGURE 14-15: Instagram Stories ads have a call to action at the bottom of the ...

15 Chapter 15FIGURE 15-1: Adobe Spark offers categories and featured designs that you can al...FIGURE 15-2: Customize a template design’s photo, layout, and more.FIGURE 15-3: To add text, tap Aa in the top-right of the screen (left) and then...FIGURE 15-4: You can draw with a magic marker, an arrow, a highlighter, and neo...FIGURE 15-5: You can choose from a variety of stickers.FIGURE 15-6: You can add your location (left) or a hashtag (right) to your stor...FIGURE 15-7: To add a link, tap the chain link at the top of your story (left),...FIGURE 15-8: Instagram stories offer fun face filters that alter your appearanc...FIGURE 15-9: The Boomerang icon is on the left side of the screen.FIGURE 15-10: The photo is in the upper-left quadrant, and the live camera is i...FIGURE 15-11: The SuperZoom screen.FIGURE 15-12: The Instagram Reel has a Reels icon in the post.FIGURE 15-13: Instagram Reels have a tab on the account profile page. FIGURE 15-14: Instagram Reels are discoverable in the Explore feed.FIGURE 15-15: The setting icons appear on the left side of the Reels screen.FIGURE 15-16: The Share screen allows you to share the reel to your feed, Reels...FIGURE 15-17: Share your reel to your story.

16 Chapter 16FIGURE 16-1: Tap the smiley face sticker icon (left) to access story stickers (...FIGURE 16-2: Tagging a small location — in this case, National University — all...FIGURE 16-3: Select your location from the list of locations or use the search ...FIGURE 16-4: Tap the location sticker to choose different color and background ...FIGURE 16-5: Type the name or username of a person you want to @mention with a ...FIGURE 16-6: Use the search bar in the GIF sticker screen to find animations re...FIGURE 16-7: Type your question (left) and then readers can drag the smiley fac...FIGURE 16-8: Use the question sticker to generate dialogue and participation wi...FIGURE 16-9: Use the quiz sticker to test your followers.FIGURE 16-10: Tap the countdown sticker to set the end date and time.FIGURE 16-11: Add a picture-in-picture effect to your stories by using the came...FIGURE 16-12: Tap and hold any sticker in a story to drag it down to the trash ...FIGURE 16-13: Select the pen icon from the story toolbar to access the drawing ...FIGURE 16-14: Doodle tools offer different pen options, different thickness opt...FIGURE 16-15: Combine drawing tools by overlaying a solid color on top of an im...FIGURE 16-16: Instagram stories offer a variety of font options for you to pers...FIGURE 16-17: Instagram stories offer a variety of font options to choose from.

17 Chapter 17FIGURE 17-1: Story highlights are the series of circles below the bio and are a...FIGURE 17-2: When starting a new story highlights gallery, you’ll be able to ch...FIGURE 17-3: When you access an active story, you’ll see the highlight icon, wh...FIGURE 17-4: Reposition your image as needed.FIGURE 17-5: Custom covers for highlights offer a creative and appealing way to...FIGURE 17-6: Add archived stories in the Add tab to a highlight.FIGURE 17-7: You can add archived stories to a highlight.FIGURE 17-8: Deleting any post from a highlight is just as easy as adding a pos...

18 Chapter 18FIGURE 18-1: Go Live on Instagram (left); your video is live (right).FIGURE 18-2: Turn off commenting (left), and save or share your live video (rig...FIGURE 18-3: Post graphics on Instagram before your Live broadcast to promote i...FIGURE 18-4: The two-face icon allows you to invite someone into your live vide...FIGURE 18-5: A guest on a live broadcast shares the screen with you until the p...

19 Chapter 19FIGURE 19-1: Access IGTV from an account’s profile (left) or the Explore page (...FIGURE 19-2: Watching an IGTV video.FIGURE 19-3: The IGTV home feed is full of videos from those you follow and tho...

20 Chapter 20FIGURE 20-1: Select an existing video from your library.FIGURE 20-2: Choose Long Video to share a full-length video to IGTV.FIGURE 20-3: Choose a cover photo.FIGURE 20-4: Add your video title and description.FIGURE 20-5: Select the IGTV tab from your desktop Instagram profile and click ...FIGURE 20-6: Drag and drop a file onto the browser page.FIGURE 20-7: Your video is uploaded to Instagram via the desktop following the ...FIGURE 20-8: View, like, and reply to comments on your IGTV video by tapping th...

21 Chapter 21FIGURE 21-1: Clear your Google Play Store data here.FIGURE 21-2: The storage space that the Instagram app is taking up appears to t...FIGURE 21-3: The storage space on an Android device.FIGURE 21-4: Getting password help on an iPhone.FIGURE 21-5: The Profile screen on an iPhone (left) and an Android smartphone.

22 Chapter 22FIGURE 22-1: Instagram Help Center on a desktop browser.FIGURE 22-2: Swipe to view all options in Help Center.FIGURE 22-3: Help Center on an Android device.FIGURE 22-4: Privacy and safety topics on an iPhone.FIGURE 22-5: The Instagram website for business.FIGURE 22-6: The Instagram for Business page on Facebook.FIGURE 22-7: Follow the Instagram feed by clicking or tapping the Follow button...FIGURE 22-8: Blog post titles appear below the image.FIGURE 22-9: The Instagram Business blog.FIGURE 22-10: The Reddit Instagram page.FIGURE 22-11: The Quora Instagram for Marketers group page.

23 Chapter 23FIGURE 23-1: GoPro shares great well-branded content.FIGURE 23-2: The @yellowillow account incorporates yellow into post content. FIGURE 23-3: The @leesfeedboutique account staff models all of its new inventor...FIGURE 23-4: The @rpmitalian account shares a variety of images from its restau...FIGURE 23-5: The @gymshark account uses athletic influencers to promote its wor...FIGURE 23-6: The @thelovebombco account displays its personality and branding c...FIGURE 23-7: The @the.book.report account uses a variety of features to provide...FIGURE 23-8: The @lajollamom account uses captions to educate and inform Katie’...FIGURE 23-9: The @TSA Instagram account is full of items people have attempted ...FIGURE 23-10: The @generalelectric account shares fun and educational content t...

24 Chapter 24FIGURE 24-1: The Explore page displays a variety of content targeted toward you...FIGURE 24-2: A hashtag gallery displays the Instagram posts that include the ha...FIGURE 24-3: The hashtag search screen populates other hashtags with your relat...FIGURE 24-4: Use the Search field to look up your competitors.FIGURE 24-5: Products with appealing Instagram posts. FIGURE 24-6: Photographers often focus on a specific type of photography. FIGURE 24-7: Bloggers often create cohesive galleries that appeal visually to t...FIGURE 24-8: Big brands get creative on Instagram.FIGURE 24-9: The Instagram for Business account on Instagram.