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Does your brand have a consistent voice? For instance, if someone doesn't see your physical branding (logo, colors, imagery), could he or she recognize that the content was from you simply by the words that were written?

Establishing a consistent brand voice is important, especially if you have several content creators. Here’s how to get started:

 Review several samples of your content and pull the pieces that you feel best represent what you (and your team, if you have one) want to convey as your brand. Figure out what they all have in common. Also note which items don’t fit so you'll know what you don’t want your brand voice to sound like.

 Choose three words that best describe your brand from the pile of sample content. For instance, a daycare might choose nurturing, diverse, and joyful. Then further break down how these words will be expressed by your brand. For example:Nurturing: Loving, safe, cuddly, warm, kind, patientDiverse: Multiple programs, cultural awareness, inclusiveJoyful: Happy, fun, musical, laughter

 If you have a team, ensure that they're on board with the brand voice and the associated words. Show them your favorite pieces of content that embody these words so they have a good understanding about how you want them used.

 Review your brand voice at least every six months to make sure it's still working. Look over a large sample of content to see how your brand voice has been carried out, and adjust anything that isn't working. You may even discover a new word that you'd like to incorporate!