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If you did the research described in the last section, you’ll have a good idea of what content is working (and what’s not) for your competitors and other brands. Now that you have the data you need, plus the work you’ve done on your brand, you're ready to go!

You should now know the following:

 Your brand voice

 Your color palette

 Whether you'll be using photography, illustrations, video, or all three

 Whether text overlays will be used sometimes, always, or never

 Whether you'll be using a filter and, if so, which one

 Your caption style

 How many hashtags you’ll use (for information on hashtag research, head to Chapter 9)

If you're still struggling for content ideas, think about the following quick, effective content ideas for your posts:

 How-to articles related to your industry (by using a link in the bio)

 Product or service success stories and testimonials (by using a link in the bio)

 Case studies (by using a link in the bio)

 Weekly hashtag themes, such as #TBT (Throwback Thursday) or #WCW (Woman Crush Wednesday)

 Holidays

 Behind-the-scenes photos of your staff

For more post ideas, see Chapter 24.

After you have the type of content for your posts figured out, the next step is creating a content calendar.