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FRED DeLUCA’S

Fifteen Key Lessons to Start—and Run—Your Own Successful Business


Lesson One Start Small

Lesson Two Earn a Few Pennies

Lesson Three Begin with an Idea

Lesson Four Think Like a Visionary

Lesson Five Keep the Faith

Lesson Six Ready, Fire, Aim!

Lesson Seven Profit or Perish

Lesson Eight Be Positive

Lesson Nine Continuously Improve Your Business

Lesson Ten Believe in Your People

Lesson Eleven Never Run Out of Money

Lesson Twelve Attract New Customers Every Day

Lesson Thirteen Be Persistent: Don’t Give Up

Lesson Fourteen Build a Brand Name

Lesson Fifteen Opportunity Waits for No One

Start Small Finish Big

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