Читать книгу An Introduction to Intercultural Communication - Fred E. Jandt - Страница 35

The study of communication in Western culture has a recorded history of some 2,500 years and is said to have begun in Greece with Aristotle’s Rhetoric and Poetics, which describe the process of communication as involving a speaker, the speech act, an audience, and a purpose. To demonstrate how a communication theory reflects Western culture, let’s review one well-known theory made popular by David Berlo’s (1960) The Process of Communication. There are many other models available, but we will use this one to highlight the components of communication and how communication models themselves reflect the culture within which they were developed.