Читать книгу An Introduction to Intercultural Communication - Fred E. Jandt - Страница 39
Encoding.
ОглавлениеUnfortunately (or perhaps fortunately), humans cannot share thoughts directly. Your communication is in the form of a symbol representing the idea you desire to communicate. Encoding is the process of putting an idea into a symbol. The symbols into which you encode your thoughts vary. You can encode thoughts into words, and you also can encode thoughts into nonspoken symbols. Tobin and Dobard (1999), for example, have shown how messages were encoded in quilts made by slaves.