Читать книгу Buying and Selling a Business - Garrett Sutton - Страница 13

Imagine putting a company up for sale and getting no offers. Or getting only low offers. What went wrong? Maybe the asking price was too high. This would be the time for the seller to go back to the value analysis and reconsider the assumptions used in projections of future sales. Were the assumptions realistic? If the owner still wants to sell, he or she will need to consider lowering the price or taking the company off the market. If the former, the seller may need an ego check first. If the latter, damage control is warranted.

A good way to understand some of the concepts we’re discussing is through the use of case studies. Our first one is instructive.