Читать книгу Start & Run a Catering Business - George Erdosh - Страница 23

Glance through recent food magazines and cookbooks and look at food ads and beautiful full-page photos. Check out food websites that have photos that are obviously the work of food stylists. These are all sources of good ideas produced by professional cooks and food stylists. Adapt these ideas to your catering business. Copy them and after a while you’ll be devising your own. Have meals at restaurants in which food presentation is emphasized and learn from what the chef created on the plates. (Keep the receipts; these expenses are legitimate business costs.)

Look around when you go to the supermarket and see what is interesting in the produce department. Use contrasting textures and colors to complement the food you are serving. For example, if it is a Tex-Mex dinner, a thin slice of round jicama could be the base on top of which you carefully place tiny slices of red and green chilis and a sprig of cilantro. All these garnishes can be prepared ahead of time and carried to the job site, ready to be placed on plates. It takes only ten extra seconds per plate once the food is on it.