Читать книгу Start & Run an Internet Research Business - Gerhard W. Kautz - Страница 17

The evaluation table you made should help you select your specialization. Take a look at the top row of items and see if anything pops out at you.

If nothing comes from the first row, look at the second row of items, and let yourself explore these areas. Then explore the third row, and so on. You should be able to come up with a specialization, or some areas to consider further.

Again using the example, the second line has company buyer, baseball, and a basement recreation room construction course. Baseball is probably not a consideration, but company buyer is. More importantly, during the basement recreation room construction course, the instructor may have talked about several new products on the market that applied to house construction in general. So putting together company buyer, house construction, woodworking, and the new products associated with basement recreation room construction, a specialty could emerge. Home building and construction companies are always on the lookout for new products that will reduce their costs, and make the finished product more attractive to the home buyer. Why not specialize in researching new house construction products for home building and construction companies?

The evaluation process should help you select a specialty. In addition to the data you wrote down and analyzed, you will also have to apply some original thought. As the common saying goes, you might have to “think outside the box.” This process is only a tool to help you focus your thoughts. It is up to you to identify your Internet research business specialization.