Читать книгу Start & Run an Internet Research Business - Gerhard W. Kautz - Страница 6

There are several reasons why you have to specialize in one specific area of the Internet research business. The main reason is to utilize your personal experience and thus avoid a potentially steep learning curve. This chapter will help you analyze your experience, and direct you toward the specialty you should consider.

There are many other reasons to specialize that you will discover as you develop your business. For example, you will become more experienced in researching in a specific area and be able to identify relevant websites. You will also become more experienced at marketing your service to clients in your specialized area.

Having a specialized area will enable you to focus your marketing. You will have to market yourself, and it will be much more effective if it is focused. Chapters 6 and 7 will help you develop your marketing strategy and do the actual marketing.