Читать книгу The Small Business Guide to PR - Greg Simpson - Страница 6

Some of the best businesses I know are businesses that excel at PR. They are in the news, across the web, and on your mind when making buying decisions. You open a magazine and see their products, you hear them on the radio, read about them on blogs and talk about them amongst friends. Building a great business is absolutely tied with having a good idea that’s well executed and sold but it’s also about being well known.

In this tip-filled and helpful guide, PR Pro Greg Simpson shows how it’s done. He’s well qualified to help, having advised clients for years on how they raise profile – and having done a fine job of it for himself!

You don’t need big budgets to be a success at PR and Greg is conscious of this, offering advice that can be carried out at sensible cost.

What you will find is that success in PR brings profile, new opportunities and more sales, whilst keeping existing customers happy. It’s one of the most powerful tools in business and in reading this guide you’re a big step closer to making it work for you.

Congratulations to Greg on publication of his book and best wishes to you, the reader, in developing your venture.

Emma Jones

Founder of Enterprise Nation www.enterprisenation.com and a co-founder of StartUp Britain www.startupbritain.org.

September 2012