Читать книгу Sustainable Management for Managers and Engineers - Группа авторов - Страница 11
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Choice Architecture: Nudging for Sustainable Behavior
ОглавлениеSustainable management demands an in-depth understanding of current global economic, social and environmental pressures. This chapter deals with the use of choice architecture and its potential to influence decision-making. It focuses primarily on the discussion of how nudges influence choice, their applications to design interventions to promote behavioral change, and the challenges and ethical concerns to individuals’ freedom of choice.