Читать книгу Sustainable Management for Managers and Engineers - Группа авторов - Страница 19

In 2009, the Obama Administration appointed Cass Sunstein (President Obama’s friend and former colleague from the University of Chicago Law School) as the head of the Office of Information and Regulatory Affairs (OIRA). OIRA was established in 1980 and is, among other roles, responsible for reviewing the writing of regulations as well as developing and overseeing their implementation. Sunstein used his knowledge of behavioral and social sciences – particularly of nudging – to improve the effectiveness of policies. Sunstein worked with several national agencies to write rules that are clear and generate a consensus based on facts and evidence. The book Simpler [SUN 13] describes his experience during the four years he served in the Obama Administration and his vision of regulation based on a realistic, informed view (rather than a fanciful conception) on how people behave, to reduce complexity and increase effectiveness. Recognizing the benefits of this process, in 2015 President Obama established the White House Social and Behavioral Sciences Team and signed an executive order to make federal government agencies apply behavioral science insights to improve the effectiveness of their policies and to benefit the people.