Читать книгу Sustainable Management for Managers and Engineers - Группа авторов - Страница 17

In this respect, pro-self nudges addressing individual self-interest and private welfare generate better acceptance than pro-social nudges addressing social welfare. Thaler and Sunstein [THA 08] stress that the goal of a conscientious choice architect is to help people make better decisions “as judged by themselves”. Nudges addressing overall social welfare are more likely to be disapproved of by individualistic societies that may interpret the nudge as contrary to freedom of choice. Even if the intervention aims to benefit society, using nudges may depart from individual interest, and is the sum of those individual interests that produces desirable social welfare.