Читать книгу Sustainable Management for Managers and Engineers - Группа авторов - Страница 25

Nudging has also gained increased relevance among companies and micro-initiatives that, based on individual insight, generate behavioral change toward healthier, wealthier, or more sustainable choices. Companies and governments are widely taking advantage of behavioral science. Those designing nudging interventions can draw on apparently trivial clues and characteristics of the environment, which people are often not aware of. By adjusting the social context, emotions, mental shortcuts and automatic responses jointly with small stimuli, nudges can keep people on a better path. Protecting individuals from themselves and others, while maintaining freedom of choice, is a puzzle that introduces new challenges and ethical concerns.