Читать книгу Sustainable Management for Managers and Engineers - Группа авторов - Страница 28
1.3.1.2. Information-based nudging
ОглавлениеInformation-based nudging acts throughout conscious S2, creating awareness and encouraging reflexive thinking for better choices and behavior. It promotes information, learning and rational thinking in the decision-making process, to form true preferences.
Behavioral change and nudging initiatives can use both types of behavioral insights, despite their different nature.