Читать книгу Sustainable Management for Managers and Engineers - Группа авторов - Страница 26

Nudging is often described as the application of behavioral economics. However, the systematic application of nudging to macroeconomics and management is still rare. Using behavioral change to promote sustainability involves approaches that can be applied in several areas, such as consuming, saving, investing and productivity.

Nudging uses different sets of behavioral insights and we distinguish between two kinds of nudges: heuristics-based nudging and information-based nudging.