Читать книгу Sustainable Management for Managers and Engineers - Группа авторов - Страница 36

Generating awareness to help people make informed decisions is much more powerful than using soft persuasion by turning on or off some heuristics. People who make active decisions and commit to sustainable behavior generate real and lasting behavior changes.

Educational campaigns can be very effective. Financial literacy campaigns and programs have been used to promote financial knowledge and help people improve their financial decisions. They facilitate responsible and sustainable financial behavior and give people confidence in making financial choices, engaging in long-term financial planning and saving and investing. It is always better for individuals to feel in control of their choices instead of feeling that a policy designed their choices for them.

Individuals may avoid judgment bias and consequent decision errors as they learn from their own mistakes. Learning by experience enhances decision-making if individuals receive disclosure, proper information and feedback. In the long run, educated people taking control of their own decisions eliminate ethical concerns about excessive intervention in policy design. Behavioral change based on information and disclosure generates conscious, diverse behavior based on participation and true active choice.