Читать книгу Internet of Things in Business Transformation - Группа авторов - Страница 59

Social media are commonly used in usual operations of many companies including every level of organization. It is changing the ways of communication and collaboration. Social media has changed the way of business ranging from marketing and operations to finance. Social media is used to improve relationship among employees and sharing the culture. In terms of business, it gives an opportunity to get your business popular among the people. No other technology provides the method to connect customers, employees, and others. Social networking sites and apps like Facebook, Twitter, Instagram are used for communication, sharing thoughts, photos, videos and many more. Hence they are having the huge number of users at present. All the market leaders are having their Twitter and Facebook accounts now days. Social media has the support of machine learning and AI concepts also, which is used for marketing purpose on the basis of users buying trends and gender. Social media has become the most essential ways for companies and business leaders to communicate with and getting reviews from people. As the number of users of smartphones is increasing day by day, the number of users on social media sites is also increasing simultaneously and it is predicted that it will bring billions of more users in the coming decade.