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We must have the answer of this question: who must lead the process of innovation? While 49% of senior executives thinks that CIOs (Chief Information Officer) must be accountable for driving innovation in technology, as per the Dell EMC research, more than half (54%) of the executives feels that their IT leaders should make so many controls which restrict the potential for creativity. RBS considers innovation as an activity which covers all business units. Hanley considers that other businesses must adopt a similar stand and stay away from placing power for digital distraction in the hands of the IT department. As per Hanley—if innovation and creativity is especially the responsibility of the CIO, technology just becomes a hammer looking for a nail. If you are trying and changing your organization within normal business cycles, creativity of executive will be squashed. At RBS, Hanley is running short, sprint activity and there is a separate fund for it. They are presently exploring 40 innovation initiatives. Hanley runs monthly forums with chief executives at partner start-up organizations. These forums include the members of the RBS executive board [14].