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Social Media and Civic Engagement in the College Classroom: Reflections on a Social Media Campaign Promoting Diversity and Inclusion

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Drew T. Ashby-King

Drew T. Ashby-King, MS (University of Tennessee, Knoxville) is a doctoral student and graduate teaching assistant in the Department of Communication at the University of Maryland. Drew’s scholarship focuses on the intersection of instructional, organizational, and intercultural communication. He is interested in understanding student-institutional relationships and how institutional contexts influence classroom communication and student learning and development.

As an undergraduate student, I thought of social media as a place to share funny videos, connect with family members who lived overseas, and where some posted hurtful messages. During sophomore year, my perspective began to change when I enrolled in a communication course focused on persuasion. This class took a service-learning approach by having students apply theories of persuasion to an anti-hate social media activism campaign. My experience in Dr. Lisa Hanasono’s persuasion class taught me how social media can be used as a tool for civic engagement and activism in the classroom and beyond.

Successes and Setbacks of Social Media

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