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The best way to examine what is now a very broad range of concepts and actors in sustainability is to quickly review the evolution of sustainability as a business practice. There were at least four principles but separate historical tracks influencing the development of sustainability as a business practice. The first track was the recognition of the “problem” and the promotion of solutions by governments, regulatory agencies, and various organizations including the United Nations. The second track was the push for open self‐reporting on actions and measures in sustainability by the public, private interest groups, and financial analysts (and later governing bodies). The third track was the influence of various rating agencies that would publically rate and disclose the sustainability performance of public and private companies. The last track was the development of regulatory requirements mandating the reporting of either CSR or sustainability elements to the public or to those with a financial interest in the organization.